Sarah Máximo is a branding strategist, creative director, writer and coolhunter, with a career built across culture, behaviour, communication and brand building. For more than 16 years she has worked in the premium and luxury markets, connecting aesthetic repertoire, strategic vision and contemporary sensibility.
A graduate of FAAP in Cinema and Advertising, with a master's in Fashion Promotion, Communication and Media from Istituto Marangoni in Milan, she built an international career at the intersection of creativity, cultural desire and brand positioning. Along the way she has collaborated with emblematic names in luxury such as Givenchy, Fendi, Kenzo, Coach, Chandon, Intimissimi and Calzedonia, and led strategic omnichannel projects for Missoni and Max Mara Italy.
She is the founder of SAVIE, a branding agency specialised in positioning, brand architecture and creative direction, behind signature projects in the São Paulo scene, including the bars Matiz, Caso and Luci.
More than creating identities, she builds systems of meaning. Her work rests on the conviction that the strongest brands of the future will be the ones able to hold a relevant cultural space, generate desire and turn perception into business value. That is the vision behind every SAVIE project.
What is Savie?
Savie is a founder-led branding consultancy started in 2024 by Sarah Máximo, based in São Paulo. It works on brand strategy, identity and culture, joining semiotic precision with strategic intelligence.
What does savie mean?
From old French, savie comes from wisdom, cultivated taste and strategic knowledge. The name sums up the method: reading culture with repertoire, and turning that reading into positioning.
What services does Savie offer?
Naming, branding, creative direction, marketing and PR. From verbal architecture and visual system through to campaign strategy and the brand's public narrative.
Who is Sarah Máximo?
Sarah Máximo is a brand strategist, creative director, writer and coolhunter with more than 16 years in the premium and luxury market. She graduated in Film and Advertising at FAAP and holds a master's in Fashion Promotion, Communication and Media from Istituto Marangoni in Milan. She has worked with Givenchy, Fendi, Kenzo, Coach, Chandon, Intimissimi and Calzedonia, and led omnichannel projects for Missoni and Max Mara Italy.
Which sectors does Savie work with?
Fashion, beauty, hospitality, food and beverage and consumer goods. Signature projects include the São Paulo bars Matiz, Caso and Luci, as well as WAIWAI, Orla Villa Lobos and A Base.
Where is Savie based?
In São Paulo, Brazil. The founder's track record includes projects in Europe with Italian and French brands, and the studio works in Portuguese, English, Italian and Spanish.
How do I start a project with Savie?
Through the contact section, by email at contato@agenciasavie.com.br, or by phone at +55 11 99842-7748.